3 Hour Workshop: What Are You Trying to Get Me to Say: Understanding your Copy From a Copywriter’s Perspective

Saturday 17th February – 12pm-3pm EST / 9am – 12pm PST / 11am-2pm CST / 5pm-8pm GMT

Sunday 18th February – 6am – 9am NZDT

Natalie Stanfield has been a commercial copywriter, voiceover artist and audio producer for over 20 years. In short, she’s been on just about every side of the mic that there is.

As an RAB certified professional commercial copywriter, she has a unique inclination toward script deconstruction to get to the base of what the copywriter is actually trying to get the voice artist to say.

If you’re having trouble quickly and effectively getting to the heart of your scripts, both in auditions and jobs, then maybe it’s time to get 3 hours of personal time with a pro VO and script writer to finally learn how to break down a script.

Program synopsis:
Understanding how the writer is thinking, and applying that to reading the script, helps the voice actor to be more successful at interpreting the copy, and more equipped to make a visceral connection with the listener. Learn from a professional commercial copywriter exactly what a copywriter is hoping you’ll pull from the script when you read the spot. Find out how to easily identify the core message in the script, and take it a step further to deliver a convincing connection with your listener. Learn what to do to get your listener to do what the copywriter is hoping… act on the message. This session will include instruction as well as a chance to put into practice the principles presented with live reads. This workshop is applicable to beginners and pros alike.